Lily Allen has been signed up as the new face and body of Agent Provocateur lingerie.The singer - who recently slimmed down from a UK dress size 12 to a size 8 - will follow in the footsteps of Kate Moss, Maggie Gyllenhaal and Dita Von Teese when her campaign for the company, shot day before yesterday (05.11.07), is released next spring.
An insider said: "The owners of Agent Provocateur, Joe Corre and Serena Rees, are delighted. They feel her natural look will appeal to a lot of women. She's in amazing shape since she lost the weight, and the pictures of her are absolutely incredible."
Lily - who reportedly received a whopping six-figure sum for the deal - has put her weight loss down to hypnosis.
She said recently: "After the hypnotism I want to go to the gym every day otherwise I feel really bad. I just want to get more toned and healthy. I'm really good at the moment - I've never been happier."
And the 22-year-old singer also credited new boyfriend Chemical Brothers star Ed Simons for helping her shed the weight, giggling: "Me losing weight is down to love. I probably shouldn't say the word love, actually. I'm in 'like'. We like each other a lot!"
But Lily insists she will never take her weight loss to extremes and has vowed to always
She said: "I'll never be a size 0 catwalk model. I have absolutely no interest in that, at all."